The bible for designers, THE LESSON OF DESIGN. Learn the wisdom of designer Naoto Fukasawa through the highest quality video.
The bible for designers, THE LESSON OF DESIGN. Learn the wisdom of designer Naoto Fukasawa through the highest quality video.
15 Chapters / 1h 39min
Available on PC, smartphone & tablet
Japanese
Japanese, English
Cast
Naoto Fukasawa
Product Designer
He is known for his quiet yet powerful designs that visualize people's thoughts from the consumer's perspective, rather than asserting his own individuality. He has worked on designs for over 70 global brands and leading Japanese companies, and is considered one of the world's most influential designers. His design work spans a wide range of fields, from everyday items and precision electronics to mobility, furniture, interior design, and architecture. He also designed his own studio. His numerous masterpieces include the au/KDDI "INFOBAR," Maruni Wood Industry's "HIROSHIMA Armchair," B&B Italia's "Shelf X," MUJI's "Wall-Mounted CD Player," and ±0 (Plus Minus Zero) "Humidifier." He has received numerous awards, including the Isamu Noguchi Award, iF Design Award Gold Prize, DNA Paris Design Awards, Japan Good Design Gold Prize, and Collab Design Excellence Awards. He is a Royal Designer for Industry (Royal Society of Arts). Director of the Japan Folk Crafts Museum. Judging committee member for the Loewe Craft Prize. Founded "Super Normal" with Jasper Morrison in 2006. Founded THE DESIGN SCIENCE FOUNDATION in 2022 with the aim of exploring the connection between design and science. Vice President of Tama Art University.
What You'll Learn
Living the Life of a Designer Learn about Naoto Fukasawa's daily thoughts and experiences. Learn how to strengthen your core as a designer, including what to be aware of in order to gain the necessary insights for design.
The Specific Design Process Learn about the process of turning ideas into product design. Learn about his unique techniques, based on his own experience, which differ from traditional methods, while also exploring actual project examples.
A Philosophy of Excellence To succeed on the world stage, it is necessary to establish a unique philosophy and ideals. This course explores the design philosophies Naoto Fukasawa has developed to date, such as "Without Thought" and "Super Normal," and explores the background and content of these ideas through anecdotes.
The bible for designers, THE LESSON OF DESIGN. Learn the wisdom of designer Naoto Fukasawa through the highest quality video.
15 Chapters / 1h 39min
Available on PC, smartphone & tablet
Japanese
Japanese, English
Cast
Naoto Fukasawa
Product Designer
He is known for his quiet yet powerful designs that visualize people's thoughts from the consumer's perspective, rather than asserting his own individuality. He has worked on designs for over 70 global brands and leading Japanese companies, and is considered one of the world's most influential designers. His design work spans a wide range of fields, from everyday items and precision electronics to mobility, furniture, interior design, and architecture. He also designed his own studio. His numerous masterpieces include the au/KDDI "INFOBAR," Maruni Wood Industry's "HIROSHIMA Armchair," B&B Italia's "Shelf X," MUJI's "Wall-Mounted CD Player," and ±0 (Plus Minus Zero) "Humidifier." He has received numerous awards, including the Isamu Noguchi Award, iF Design Award Gold Prize, DNA Paris Design Awards, Japan Good Design Gold Prize, and Collab Design Excellence Awards. He is a Royal Designer for Industry (Royal Society of Arts). Director of the Japan Folk Crafts Museum. Judging committee member for the Loewe Craft Prize. Founded "Super Normal" with Jasper Morrison in 2006. Founded THE DESIGN SCIENCE FOUNDATION in 2022 with the aim of exploring the connection between design and science. Vice President of Tama Art University.
What You'll Learn
Living the Life of a Designer Learn about Naoto Fukasawa's daily thoughts and experiences. Learn how to strengthen your core as a designer, including what to be aware of in order to gain the necessary insights for design.
The Specific Design Process Learn about the process of turning ideas into product design. Learn about his unique techniques, based on his own experience, which differ from traditional methods, while also exploring actual project examples.
A Philosophy of Excellence To succeed on the world stage, it is necessary to establish a unique philosophy and ideals. This course explores the design philosophies Naoto Fukasawa has developed to date, such as "Without Thought" and "Super Normal," and explores the background and content of these ideas through anecdotes.
Chapters
1.Introduction
2.Life as a Designer
3.Shaping Life With Design
4.Signature Project
5.Background
6.Design Approach
7.Propose to a Client
8.Design Sensibility
9.Experience and Sensory Engagement
10. Design Philosophy
11.Journey to Meet the Great Masters
12.Educate in Design
13.The Mission of Designers in Society
14.An Organization That Fosters Designers
15.Fundamental Human Choices and Design